Low priority positive SEO techniques to help you get higher visibility and page ranking in the most popular search engines such as Google, Yahoo! and DMOZ.
- Keep your pages close to the root directory. [Low Priority]
- Use the meta keywords tag and include your keyword phrase. [Low Priority]
- Keep your keywords together. [Low Priority]
- Use your keyword phrase in your meta description. [Low Priority]
- Set your language meta keyword. [Low Priority]
- Optimize for a few secondary keywords. [Low Priority]
- Use your keyword phrase in named anchors. [Low Priority]
- Use different forms of words for your keyword phrase. [Low Priority]
- Use synonyms for your keywords. [Low Priority]
- Don’t link a lot to external sites. [Low Priority]
- Register a separate domain for unique content instead of a subdomain. [Low Priority]
- Register a .com domain over a .biz or .us domain. [Low Priority]
- Use hyphens to separate words in domains. [Low Priority]
- Use hyphens or underscores to separate words in URLs. [Low Priority]
- Write short pages. [Low Priority]
- Include text transcripts of podcasts and sound files. [Low Priority]
The higher your pages are in your sub-directories, the better they will rank in search engines. This is because pages that are listed right off the root directory are typically more important than pages that are found four or five levels deep in the site.
Meta tags are a very popular way to improve search engine results, but the fact of the matter is that some major search engines don’t use them at all, and others only use them a little. It won’t hurt to include your keyword phrase and any secondary keywords in the meta keywords tag, but don’t expect it to work wonders.
Search engines rank keywords in pages regardless of where they are found. But if you’re trying to rank well for a specific keyword phrase, keeping the keywords together will insure that the search engines recognize that they are related.
Most search engines use the meta description field as the description in their search results. So it’s important to have a good description. Including your keyword phrase in the meta description tag is one more place that the search engines can see your keywords. This isn’t a magic bullet, but it is a good idea.
If your page is in a language other than English, you should set the language meta tag so that search engines (and other user agents) know what language it’s in. Most search engines have other ways of telling what language the page is written in, but they do use that tag, and it could help you rank higher in searches in that language.
Once you have a keyword phrase, you can choose one or two other keywords to optimize for as well. But be careful with these and make sure that the density of your secondary keywords is no more than 1-2%. Any higher and you risk confusing the search engine and diluting the power of your primary keyword phrase.
A named anchor (also called a bookmark) is a useful tool for creating navigation within a Web page. But for search engines, it also indicates that the text defined by and following the anchor has more significance. If you use your keyword phrase in some of your named anchors, that will give that text more prominence.
This is also called stemming. Most search engines recognize that one word stemmed from another is really the same word. For example, plural versions of nouns (dog and dogs), gerunds and active verbs (dig and digging), and so on. By using different forms of your keywords, you can make your page more interesting for your readers, while still optimizing for search engines.
Synonyms, like keyword stemming is another way to mix up your text for your readers while still optimizing for search. Most modern search engines have a powerful synonym library and so recognize that words like “dog” and “canine” mean the same thing. Be careful using this technique on non-English pages, however. Most search engines were developed in English-speaking countries, and have more extensive English vocabularies than other languages. Also, you should remember that tools like keyword density readers often don’t recognize synonyms, so your page may be denser in keywords than they report if you use a lot of synonyms.
Linking to sites not on your site is a good idea, but don’t fill up your pages with them. At best, you will dilute the effectiveness of your page in the search engines, and at worst your page will look like a list of links and get slightly penalized by search engines. Also, when you have lots of external links, you have more to check on a regular basis, to make sure that those pages don’t go bad or turn into “bad neighborhoods”.
Subdomains are a nice way to create new websites without needing to register a new domain, but subdomains are not as recognized by search engines (or customers for that matter) as separate sites. The other problem with subdomains is that most people think that URLs should start with “www” when in fact, “www” is itself a subdomain. Sometimes www.subdomain.example.com will work, but sometimes it won’t if the webmaster has not set a server alias for “www”. If you can, you should move all sites that are on a subdomain onto a real domain name of their own.
Trying to find a good domain name can be challenging, especially on the .com top-level domain (TLD). But finding a good .com domain will rank higher than a similar domain on the .biz or .us TLDs. And if you can get a .edu domain (because you’re a school or university) your site will have more credibility instantly. Some SEO services feel that a .org TLD is better than a .com, but they aren’t any more difficult (in general) to get than a .com domain, and while search engines might give them some priority now, they will probably lessen that as .org domains become more common.
When you’re putting keywords in your domain and URLs, you should consider separating them with hyphens (-) rather than mashing them all together or using underscores ( _ ). Search engine spiders can’t tell where a word ends and begins without cues like hyphens, and most computers recognize hyphens as the end of a word, but see underscores as part of the word.
Just like your domains, you should separate words in your URLs with hyphens (-) or underscores ( _ ). Hyphens are better, but outside of the domain, underscores can work. Hyphens work better because many search engine spiders recognize hyphens as the end of a word, but see underscores as part of the word. Also, underscores can be seen as a space by your customers (because the underline of the link and the underscore merge together), and they will then get frustrated if they try to type the URL with a space and can’t get to the page.
The shorter your page is, the fewer times you need to repeat your keyword phrase and keep the density just right. Plus, short pages load more quickly, and so your readers will appreciate it. Keep pages under 30KB in size. Split long pages into multiple pages and optimize each page.
Like images and Flash, search engines can’t index the content of sound files including podcasts. By including a transcript of your sound files and podcasts, you give search engines more text to index and it lets them know about the actual content on your website.